Meet the Owner

Dani has worked in the bridal industry for almost 10 years! She started out working at a bridal shop in the Madison area, then moved to the Neenah area for graduate school and began working at Erika's in 2015. 

Fun Fact: Dani is a clinical mental health therapist and loves connecting with the brides and helping them to feel supported in the dress-buying process.  

Elisabeth joined the Erika’s Bridal team in early 2022, after purchasing her gown at the boutique. She had an incredible shopping experience that inspired her passion for providing brides with comfortable, beautiful, and exciting appointments as they seek the perfect gown.   

Fun Fact: Elisabeth’s wedding gown is Enzoani, and even though she tries on different dresses, it is still THE one.

Tina has been in the wedding industry for over 18 years. Her passion and excitement for all things weddings, never seems to run out! She loves working with brides, finding their vision, and making it a reality! A wish granted! She is a day of wedding coordinator and loves seeing the entire process come to life. 

Fun Fact: Her dream Wedding Gown is Naomi from Blue Willow by Anne Barge!

Michelle joined the Erika’s team in 2019, to fulfill a desire to reconnect with the wedding industry. As a former event venue manager at some of the region's beautiful and historic venues, Michelle shares a true enthusiasm to help brides find a bridal look to compliment the many aspects of their wedding day. The modern-romantic Watters gowns that we carry are some of Michelle's favorite dresses. 

Fun fact: with 12 years of event venue management, Michelle estimates she has assisted with close to a 1000 weddings.

Abby loves all things bridal and weddings! She joined the Erika’s Bridal Couture team in 2019 amidst planning her own wedding. She works full-time in accounting, but loves the glitz and glamour of “Bridal Saturdays” assisting brides in finding the dress of their dreams. 

Fun Fact: She wore a White April gown from Erika’s Bridal Couture on her wedding day - her favorite part was the detachable cape! 

Mary joined Erika's team in 2022, giving her the rewarding opportunity to help others feel that “bridal magic” she felt when purchasing her own wedding gown at Erika’s. She was inspired by the women-empowered business that created such an inclusive, intimate, and truly dreamy experience that she knew she needed to be a part of it. There’s nothing like sharing the joy with her brides when they put on the dress that they can call “the one.”

Fun Fact: Mary is tying the knot with the love of her life in Mexico and wearing her dream Enzoani gown for their tropical wedding. Ironically, Mary met her fiancé at a destination wedding in Mexico almost six years ago.

Molly joined Erika's team in 2022, fulfilling her life-long dream of working in the wedding industry. After having a wonderful experience purchasing her own gown at the boutique, she knew joining Erika’s was the perfect opportunity to help other bride’s find their dream dress and bring their wedding visions to life.

Fun Fact: Molly purchased her Enzoani gown from Erika’s Bridal Couture – it was only the second dress she tried on but she instantly knew it was the one!