Meet the Erika's Bridal Couture Team
Our Bridal Stylists
Our team of bridal stylists are here to help you find the perfect wedding dress for your big day. With years of experience and a keen eye for detail, they will work with you to create a look that is uniquely you.
Owner
Amy
Amy is a Milwaukee native who graduated from the University of Wisconsin-Madison. She was a preschool teacher, and a long-time Nanny and Personal Assistant before moving to Neenah where her husband is from. Seeking a change and to fulfill her passion for fashion and bridal gowns, she joined the staff at Erika’s in 2018. When the opportunity was presented to purchase Erika’s in 2021, she knew it was a dream come true.
Amy believes there is a gown for every bride. She is patient, welcoming, and has created a boutique that is about the experience and not pressure. Her favorite part of each appointment is standing back and watching a bride fall in love with a gown. She loves getting to know each bride, since they become family. Amy will continue Erika's tradition of bridal designers unique to the Fox Valley and excellent customer service.
Fun Fact: Amy wore a mini dress for her small ceremony in Las Vegas and an Enzoani gown for her larger celebration. She found both of her dresses at Erika's Bridal Couture.
The Team
Dani
Michelle
Michelle
BRIDAL STYLIST
Dani has worked in the bridal industry for almost 10 years! She started out working at a bridal shop in the Madison area, then moved to the Neenah area for graduate school and began working at Erika's in 2015.
Fun Fact: Dani is a clinical mental health therapist and loves connecting with the brides and helping them to feel supported in the dress-buying process.
Michelle
Michelle
Michelle
BRIDAL STYLIST
Michelle joined the Erika’s team in 2019, to fulfill a desire to reconnect with the wedding industry. As a former event venue manager at some of the region's beautiful and historic venues, Michelle shares a true enthusiasm to help brides find a bridal look to compliment the many aspects of their wedding day. The modern-romantic Watters gowns that we carry are some of Michelle's favorite dresses.
Fun fact: with 12 years of event venue management, Michelle estimates she has assisted with close to a 1000 weddings.
Marissa
Michelle
Marissa
BRIDAL STYLIST
Marissa joined Erika's team in 2023 since she loves everything weddings! She's fun, energetic, and ready to make your experience unique and memorable. She loves connecting with each bride to help complete their wedding day vision.
Fun Fact: Marissa has over 5 years in the wedding industry with Event Planning.
Maddi
Elaina
Marissa
BRIDAL STYLIST
Maddi joined the Erika’s team in 2024 to pursue her love of weddings, fashion and love! She’s bubbly, outgoing and determined to help every bride find their perfect dress. She absolutely loves helping each bride through the journey ensuring they feel beautiful, confident and everything they want to feel on their special day!
Fun fact: Maddi is a passionate nurse by day, dedicated to providing the best care for her patients. Balancing these two fulfilling roles Maddi truly embodies commitment and compassion in everything she does.
Elaina
Elaina
Elaina
BRIDAL STYLIST
Elaina joined the Erika's team in 2024, looking to further her interest in fashion and she is passionate about helping brides find their gown for their special day! She is kind, attentive, and loves being a part of the process to make each bride's vision a reality.
Fun Fact: Elaina has traveled across the world to participate in Model United Nations, which requires understanding of different perspectives, inclusivity, and excellent communication skills. She loves to apply what she's learned to working at Erika's!
Lauren
Elaina
Elaina
SOCIAL MEDIA MANAGER
Lauren joined the Erika's team in 2024 since she has a passion for the wedding industry. She loves the opportunity to bring Erika's into a new light on social media, and sharing the beautiful gowns of Erika's! Lauren has owned her own Wedding Photography business since 2019, and also was a personal trainer for the last few years.
Fun Fact: Lauren has attended and photographed over 100 weddings in the last three years.