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Erika's Bridal Couture offers a curated collection of gowns that celebrate every bride's unique style, story, and silhouette.
We offer a collection of gowns hand-selected to help you find the one that feels most like YOU!
Our designers range in price from $1,500 - $4,000.
Sneak peeks of our gowns are scattered throughout the website.
Once you book your bridal appointment, you will receive a link to our LOOKBOOK to view our entire collection.

WTOO, our fun & sexy girl, is stepping into something new - Meet LOCKET!
She's as dreamy as ever,
now with a perfectly charming name to match.
LOCKET has a little something for everyone, everything from fashion-forward styles to classic bridal silhouettes.
LOCKET is where fun meets fashion—designed for the bride who wants to feel confident, cool, and effortlessly herself. The collection of affordable wedding dresses brings together sexy bridal gowns, playful details, and on-trend silhouettes made to move, dance, and dazzle. Think flirty necklines, body-hugging fits, and unexpected textures that bring a little edge to classic romance. Whether you’re after modern wedding dresses with bold cutouts or on trend wedding dresses with dreamy drama, LOCKET delivers head-turning style without the luxury price tag.
LOCKET priced $1500 - $2800

Willowby takes the road less traveled, with a natural, yet bold, free-spiritedness. The ethereal, romantic collection brings a modern twist with one-of-a-kind designs, intricate lace and beading, and lush fabrics. Willowby features unique pieces for the trend-setting bride looking for something uniquely different in a wedding dress. Willowby offers boho wedding dresses full of soul and story, while embracing individuality and unfiltered romance.
Willowby by Watters priced $1500 - $3300

Founded in 2007, Blue by Enzoani epitomizes the quintessential, classic bride by offering style that endures time and tradition without forsaking fashion. The collection is timelessly elegant with romantic lace designs, classic satin and crepe fabrics, sweet and sexy silhouettes, and a fit and finish like no other.
Blue by Enzoani priced $2200 - $3600

After designing hats and menswear, Robert started designing bridal gowns in 1993. In 2009, wanting to reach a broader audience, Robert launched Robert Bullock Bride. This allowed Robert to design more gowns at an affordable price and bring joy to Brides who could not afford a Couture Gown. Timeless, elegant, and couture-inspired - Robert Bullock gowns are the definition of understated luxury. With clean lines, flattering silhouettes, and impeccable structure, these dresses are made for the bride who loves classic beauty with a touch of modern charm.
Robert Bullock priced $2600 - $3300

Rebecca Ingram wedding dresses stand out due to their no-fuss designs that feature the latest trends while maintaining that classic bridal feel. They’re traditional, but with a fun, flirty, effortlessness sprinkled in at a price that brides love! The gowns blend affordable elegance with thoughtful design details like flattering silhouettes, chic lace, and soft shimmer. With size inclusivity and customization options, it’s all about expressing your unique style and love story without compromise.
Rebecca Ingram is our Curve Collection with the majority of the styles in the boutique sampled in sizes 16 - 24.
Rebecca Ingram priced $1500 - $1800

Eddy K Sky embodies elegance, offering brides a combination of modern sophistication and classic romance. The collection features ethereal silhouettes, delicate lace detailing, magnificent trains, and luxurious fabrics that gracefully flow as you move. Each gown in the Eddy K Sky collection is a masterpiece, capturing the essence of a dreamy love story.
Sky by Eddy K priced $2400 - $4000
Erika’s Bridal Couture offers a wide selection of accessories from the designers listed below ranging from $50 – $850.

Hand crafted veils and hairpieces from the finest materials, ensuring your look is flawless and graceful.
Erica Koesler priced: $200 - $900

Olive & Piper is a women-founded and run jewelry brand, creating statement jewelry and hairpieces to elevate you.
Olive & Piper priced: $45 - $100

Based in Milwaukee, Jaxie designs whimsical, unique, and beautiful veils and accessories for the modern bride.
Jaxie priced: $80 - $725
Erika's Bridal Couture
130 East Bell Street, Unit B, Neenah, Wisconsin 54956, United States

November 28th - December 6th
Our BIGGEST sale of the year! Our annual Holiday sale is perfect for the bride on a budget, if you have a short timeline, or if you are looking for a deal. This sale is best for the bride who has tried on dresses and is ready to purchase.
Gowns priced $250 - $2000 and sized 6 - 28 (with the sweet spot between 10 - 18).
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